Apple Music - New Feature

Mobile app
UI/UX Design

In this project, users can immerse themselves in local city and country insights while enjoying music that resonates with their surroundings. This feature not only fulfills users' desire for knowledge typically found elsewhere but also serves as a platform for businesses to promote music labels, concerts, and events. Artists can also use these functions to engage more closely with their fans

Introduction
Project Time: 6 Weeks

Design Challenge

Identified user drop-off points through research on Apple Music user behavior and feature comparisons with leading platforms.

Identified user challenges: difficulty in creating playlists based on personal preferences due to mismatched song recommendations, and dissatisfaction with the user interface; users resort to other services for tour details.

Key Insights

By studying Apple Music user behavior and comparing it with leading platforms
I identified key drop-off points:

Playlist Creation: Poor song recommendations make it hard for users to create personalized playlists.
Song Suggestions: Recommendations often don't match user preferences.
User Interface: The app's interface is not user-friendly.
Tour Information: Users need to use other services to find tour details.

User Flow Diagram

I designed wireframes for a location-based feature that creates playlists based on the user’s city and country. These playlists include trending music, most streamed tracks, local artists, and information on local events and concerts.

Wireframes

I created a mid-fidelity prototype on Figma and conducted usability testing with four participants. One participant tested it in person, while two others tested it remotely via screen share.

Lo-Fi Wireframes

Mid-Fi Wireframes

Usability Testing

I conducted usability testing with four participants
1 in person and 2 remotely via screen share

Task Completion

100%

Task Error

92%

Tasks Goal:

Discover how easily a user can browse the Apple Music library.
Check local events and concerts and add them to the calendar.
Observe the overall user satisfaction when navigating through the prototype.
Uncover any areas of inefficiency, confusion, or difficulty for the user

Feature Overview

Redesign

Dashboard

Allow location feature

The process begins by pressing “Allow Location,” prompting users to grant location access.

Users are then asked to confirm their understanding of the button’s action and its implications.

Once confirmed, they tap the location button to proceed.

This action grants your app one-time permission to access their location.

This enables the app to provide tailored services based on their current whereabouts.

Redesign

Songs

“Songs” is the core feature of Apple Music, where users find their curated playlists and albums.

Recommendations are based on the music users have "Loved."

Users can easily access their favorite music.

Music suggestions are tailored to the user's location.

Personalized playlists help users discover new tracks and artists they might enjoy.

Redesign

Radio Station

Discover Local Radio: Explore popular local stations based on your location.

Personalized Suggestions: Get recommendations that match your preferences and surroundings.

Easy Access: Integrated into the app for seamless navigation.

Improved Listening: Enjoy curated lists for a better music experience.

Connect Locally: Engage with community culture through featured stations.

Redesign

Events &

Concerts

Users can access recommendations within the app, eliminating the need for a separate application.

The app notifies users about events posted by artists they follow.

Users receive notifications about concerts featuring their favorite artists.

Recommendations for local events are provided based on the user's preferences.

Event notifications include details such as venue, date, and ticket availability.

Redesign

Play Music

Users can now see adjacent songs (previous and next) for easier navigation.

Horizontal swipe gestures enable switching between songs seamlessly.

This new feature enhances user control over their listening experience.
Intuitive navigation makes switching tracks more accessible than before.

Enhancements allow for a more interactive and fluid music playback experience.

Learnings Reflections & Challenge

This project has taught me how to navigate existing product constraints and design within established systems, leveraging familiar design patterns and components.

Understanding users' needs indirectly, rather than asking directly, proved challenging yet effective in uncovering genuine pain points and crafting solutions that resonate with users' language and expectations.